of EU road deaths in 2023 were cyclists
European Commission road-user breakdown
SRNA Smart Ride Navigator App
Know more before the next turn.
SRNA is building a safety-aware navigation layer that helps cyclists and e-bike riders understand route context before attention is under pressure.
Start with one high-frequency rider problem. Prove usefulness in one disciplined city pilot. Expand through devices, data quality and mobility partners.
Cyclists & e-bikes firstLow-distraction guidanceEvidence-led expansion
A fast route can still leave a rider unprepared.
Arrival time and distance do not explain every demanding intersection, road segment or shift in riding context — and late information competes with the attention needed to ride.
of urban road fatalities were vulnerable road users
Pedestrians, cyclists, powered two-wheelers and personal mobility devices
Context is fragmented
Road type, crossings, surface, traffic conditions and rider preferences may live in separate sources.
Timing changes value
A useful signal delivered too late can become noise at the moment attention matters most.
Trust is unresolved
Riders need to understand why a route is suggested and where the data is incomplete.
The missing layer is context — not another map.
SRNA’s core hypothesis is that riders will value a route decision when it explains more than where to go and how long it takes.
Destination, ETA and distance
- Where the route goes
- How long it may take
- How far the ride is
Demand, context and reason
- What demanding segments may lie ahead
- How preferences change the route
- Why one option is recommended
→
The first prototype must prove that this additional context improves route confidence without increasing distraction.
SRNA turns available signals into timely, low-distraction guidance.
The planned system connects route data, local context, rider preferences and compatible-device signals through one explainable decision loop.
Build the route picture
Combine only available, permitted and sufficiently fresh signals.
→Identify demanding context
Recognize segments that deserve earlier preparation — not predict an accident.
→Deliver the smallest useful cue
Use a glance, sound or compatible surface at the moment it can help.
→Improve with consent
Use optional feedback to calibrate usefulness, timing and local coverage.
Architecture direction — not a claim that every data source, model or device integration is already operational.
One ride demonstrates the complete product thesis.
A coherent journey matters more than a long feature list.
- 01Before
Set priorities
Balance time, comfort and route-context preferences.
Core direction - 02Choose
Compare with reasons
See why the context route differs from the fastest route.
Core direction - 03Ride
Receive a calm cue
Get a short signal before a demanding segment, not during it.
Planned capability - 04Connect
Move beyond the phone
Use a compatible watch, audio device, display or radar when validated.
Planned integration - 05After
Review by choice
Explore optional ride insights without hidden partner sharing.
Research direction
Prototype job: validate one complete route-choice-to-guidance loop before expanding the capability set.
Cyclists and e-bike riders are the focused entry point.
The initial product should solve a frequent urban route decision for a narrow cohort before it attempts to serve every mode, city and partner.
The repeat urban rider
A cyclist or e-bike rider who knows the destination but still evaluates comfort, road context and demanding segments on everyday journeys.
coherent journey
Route choice through post-ride feedback
pilot geography
Coverage and operations that can be inspected
high-value signals
Only inputs that can be measured and explained
Cycling data, infrastructure and city obligations are converging.
The opportunity is not a generic market headline. It is a growing operating environment in which route context can become more measurable and more useful.
of EU residents cycle at least weekly
First EU-wide Cycling Counts baseline, 2026
of EU cycling paths and lanes mapped in the baseline
A starting point for comparable infrastructure data
European urban nodes required to adopt a SUMP by end-2027
Stronger planning and data expectations
Policy pull
The European Declaration on Cycling commits institutions to safer, more coherent networks and stronger cycling conditions.
Data readiness
Comparable infrastructure, use and safety baselines create a better foundation for local validation.
Digital opening
Connected devices and mobility systems create surfaces for guidance that does not depend on sustained phone attention.
SRNA is pre-launch. The next proof is a focused prototype.
Credibility starts by separating what can be shown today from what the next build and pilot must establish.
Defined today
- Focused product thesis
- Bilingual public product narrative
- Interface and route-experience concept
- Responsible-product principles
- Evidence-gated roadmap
Questions being tested
- Rider priorities and use case
- Data availability and freshness
- Context weighting
- Cue usefulness and timing
- Initial geography and cohort
Outcomes still unknown
- Retention and repeat use
- Willingness to pay
- Commercial partnerships
- Safety impact
- Cross-city repeatability
This is not a traction claim. Prototype, interview, pilot and commercial metrics will be added only when they are documented.
A single-city pilot tests the riskiest assumptions first.
The first pilot is an evidence system: one cohort, one area, a limited signal set and pre-agreed decision criteria.
Define the question
Choose the rider cohort, geography, route types, available signals and the decision the pilot must support.
Coverage · baseline · consentBuild the smallest useful loop
Connect route selection, a small number of contextual cues and optional feedback without adding unmeasurable features.
Reliability · timing · comprehensionReview openly
Measure usefulness and failure modes, then decide whether to refine, expand or stop each capability.
Repeat use · false/redundant cues · privacy impactPilot scorecard
Route choice and completionCue usefulnessLate, false or redundant signal rateRepeat use and retentionReason comprehensionDevice reliabilityOperational feasibilityConsent understanding
Prevented incidents are not an appropriate first-pilot KPI; any future safety-impact claim requires a larger, expert-reviewed methodology.
Distribution begins where rider trust already exists.
SRNA should earn its first users through credible communities and design partners, not an unfocused global acquisition campaign.
Rider communities
Recruit a relevant cohort through local cycling and e-bike groups, clubs and everyday commuter networks.
Pilot city or research partner
Align geography, data access, evaluation and public-interest guardrails around one defined question.
Device or e-bike partner
Validate one purposeful integration and reach riders through an existing trusted surface.
Retail and service touchpoints
Explore discovery where riders already choose, configure and maintain their mobility equipment.
- 01Design partners
- 02Prototype cohort
- 03Closed city pilot
- 04Evidence-backed early access
- 05Selective expansion
One rider product can support three commercial paths.
The model is diversified by customer value — without selling rider attention or presenting untested prices as published plans.
Rider subscription
Cyclists and e-bike ridersA useful core experience with clearly separated advanced route, offline or connected capabilities.
Test willingness to pay and retentionOEM / device integration
Mobility and device makersLicensed experience, SDK or API components that bring context to an existing rider surface.
Prove integration value and support costDefined pilots
Cities and research programsTime-bounded evaluation, integration and aggregated insight work with an explicit public-interest question.
Prove contract value and repeatabilityNo targeted-advertising model. Insurance remains a future, consent-based research direction — not a promised discount, score or active partnership.
The market model starts with reachable users, not a top-down headline.
A defensible market case will be built from tested conversion, pricing and partner values. Until then, the formula is more honest than a fabricated TAM.
Pilot-city rider baseReachable acquisition channelsPaid conversionRetention-adjusted annual value
Qualified OEM / city accountsProcurement and integration cycleExpected win rateAnnual contract or pilot value
Every input gets a named source or ASSUMPTION labelSensitivity cases replace one-point certaintyTAM / SAM / SOM follows only after the beachhead is definedUnit economics follows real infrastructure and acquisition cost
Round diligence will contain the live assumption model; this public deck deliberately does not invent missing inputs.
SRNA competes on context, timing and connected surfaces.
The strategic position is a job-to-be-done, not an unsupported all-green comparison table.
CategoryPrimary jobStrengthBoundary
General navigationReach and ETABroad map coverageRoute-demand context is not the primary job
Sports and activity toolsPlan and recordPerformance and communityLow-distraction in-ride context varies by product
Cycling route toolsDiscover and planRider-specific route knowledgeConnected safety signals are a separate layer
Safety hardwareSense locallyPurpose-built device signalsA sensor does not explain the complete route
SRNA directionUnderstand before the turnRoute context + timing + interoperable surfacesMust still prove data quality, usefulness and repeatability
Explainable route contextTimely minimal cuesPhone-to-device continuityConsent-aware learning
The learning loop can become durable only if riders trust it.
Local quality, evaluation discipline and integrations may compound into an advantage — but only after the pilot proves that the loop is useful and responsible.
Normalize local signals
Track provenance, freshness, gaps and permissions.
Model route context
Turn inputs into explainable route differences and cue timing.
Guide with restraint
Prioritize the smallest signal that can support awareness.
Calibrate by consent
Use optional feedback to improve relevance and expose failure modes.
Potential compounding assetsCity-by-city evaluation methodContext-quality historyDevice compatibility layerPartner integration knowledgeEarned rider trust
Non-negotiable guardrailsData minimizationExplicit opt-inExplainable recommendationsNo hidden raw-location sharingEvidence before safety claims
The first team is designed around proof — not headcount.
SRNA is currently a founder-led product and technical build. The next capabilities should be added against the validated prototype and pilot scope.
Founder-led definition and build
Product thesis and experience architecture
Technical website and prototype direction
Partner and validation framework
Mobile & geospatial engineering
Routing, offline continuity, instrumentation and production-grade mobile delivery.
Mobility data & evaluation
Source quality, context methodology, experiment design and signal calibration.
Human factors & road safety
Cue timing, distraction, safety claims and expert-reviewed pilot design.
Pilot, privacy & partnerships
City operations, consent, legal readiness and partner delivery.
Founder biography, legal entity, formal titles and confirmed advisers belong in diligence once verified for public release; planned roles are not presented as current employees.
This round converts the product vision into pilot evidence.
SRNA is opening conversations with investors and strategic pilot partners to fund the path from a focused prototype to an evidence-backed single-city pilot.
Focused prototype
One coherent route-choice, cue and feedback journey with measurable instrumentation.
Data and device proof
A documented route-context pipeline and one validated compatible-device integration.
Closed city pilot
A defined cohort, scorecard, privacy controls and transparent result review.
Investment-ready evidence
Retention, usefulness, feasibility and commercial-learning inputs for the next decision.
Round size, instrument, runway and detailed use-of-funds are shared in direct diligence after alignment on the proof plan.Build the safety intelligence layer for urban mobility.
partners@smartridenavigator.com